Ahh New Laundry Detergent, Fragrance Free

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AHH…NEW! 12-IN-1 Laundry Detergent is the first ever product to improve your clothes and help our environment with every wash! Your clothes will look better and feel softer. You will help reduce microplasticizing water pollution, be able to clean in less time, using less energy and water thanks to our advanced, concentrated Eco-Fabric Formula™

Safe for Sensitive Skin

Pet Safe



Get your clothes cleaner without bleach or fabric softeners. Superior cleaning power for you and your home. 

  • Premium Eco-Fabric Formula™
  • Skin Sensitive Formula
  • Makes Whites Whiter (w/o bleach)
  • Makes Colors Brighter
  • Makes old clothes look newer
  • Keeps new clothes looking new
  • Clothes feel softer
  • Eliminates need for fabric softener
  • Reduces Microplasticizing footprint
  • Superior cleaning in cold temps
  • Superior cleaning in quick wash cycles
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Reduced microplasticizing, less water and less time add up to a superior laundry detergent that is safe for your family and better for our environment.

Premium Eco-Fabric Formula™ 

  • smoothes and strengthens clothes fibers
  • reduces microplasticizing in every wash cycle to help protect our oceans and marine life

Cold Water / Quick Cycle Savings

  • 42% less water
  • 53% less time
  • 60 % less energy
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Frequently Asked Questions

1 oz (½ oz in a HE machine). We provide an honest ounce measuring cup to prevent users from using too much detergent.

You can wash in any temperature, BUT you will get excellent cleaning in cold water using Ahhh...New!  

Ahh...New! makes fibers more resistant to soils and stains. So cleaning requires less temperature and agitation.

This is fragrance-free, with zero fragrance added. There is a scented option with lavender essential oil.

No. Ahh...New! has a molecular ability to smooth and straighten textile fibers. This relaxing feature makes clothes feel softer and more comfortable. You get this great feeling from your clothes without the cost or dangers of fabric softeners.

Clothes can look fuzzy over time. These little fuzzies are called ‘pills’ - they make clothes look older and tired. Ahhh...New eliminates those pills and makes old clothes look newer. It also prevents pills from starting so new clothes stay looking new with vibrant colors.

Micro plasticizing is the term for microscopic slivers of plastic currently found in water worldwide – fresh and saltwater. A small, but nevertheless real contributor to this problem occurs during laundry cycles – the physical action of moving your polyester (plastic) and polyester blend clothes back and forth in a wash cycle causes the fibers to stretch and pull against each other. This friction causes abrading. The result – microscopic polyester slivers or micro plasticizing.

One of the ingredients in Ahh…New! is a Fabric Protection Performance Polymer whose molecular structure is very similar to polyester materials. This allows the polymer to deposit onto the fabric in a protective layer that accomplishes multiple benefits: Fibers are strengthened and lay smoother, and reduced mechanical action and low-temperature washing reduces wear on fabric.

The combination of these benefits – strengthened and smoother fibers, less mechanical action and lower water temperature greatly reduce the abrading effect of the fibers during washing. By reducing the abrading effect less and less micro plasticizing occurs, and your micro plasticizing footprint is reduced.

Yes, it is safe for all washable clothes and garments.